IN-CASTING
Since 2018 DNZ worked alongside growing foreign actor agency International Native Casting to navigate social media, raise reputation, develop presence, and globalize.
In the first year partnered with DnZ, IN-Casting obtained a 50% sales increase and about the same in the second year. During this time, IN-Casting also landed Philips WorldWide as their biggest client, a 25.5% increase in high-quality sign-ups in the first year and a 41.1% increase in year two. The team also landed partners in Shanghai, Moscow, and Seoul.
RESPONSIBILITIES:
Marketing, Content, Growth, Presence, Solutions, Strategy & Training, Flyering, Street Casting.
ACHIEVEMENTS:
-Re-branding, marketing, visual/art/creative direction on social campaigns, and event content
-Creating templates for targeted Ads Lists, Hashtag List, following trends, and pinpointing value concepts for culture
-Creating sales communication templates and client lists
-Page Development: Linkedin Company Page, Instagram Page, Twitter page, and Google Maps development
-Design and developed tone of voice
-Created blogs and posts with means to raise SEO
– Onboarding, Coaching, Training & Managing for temps
-Content Production & Editing: Actor Videos, Actor Photos, Showreel, Team Photos, Blogs
HANDOVERS:
-Re-Branding Manual
-FB Strategy
-Marketing Training Manual
-Sales & Communication Templates
-Thank you card template and list of top clients & actors
-Social Pages: Facebook Business, Linkedin business & Private (for intern login), Twitter, Youtube, Instagram
-Content: Videos, Photos, Audio, Campaigns, Ads, Promos, Blogs
-Playlists: 16 Youtube Content Playlists
KPIs 2018-2021:
99.49% increase in followers with no marketing budget
100% increase and 1254 followers with no marketing budget
100% increase 794 followers with no marketing budget
100% 34 followers with no marketing budget
100% 35 followers with no marketing budget