Content Trends of 2021
Content marketing has a significant role in online marketing. If you want to stand apart from the other competitors in the market, you should focus on creating & publishing more content. When it comes to content marketing, it’s not just about creating loads of content pieces and sharing them on various digital channels. It’s more about engagement. As a marketer, you need to use your content to interact and engage with your audience.
Content marketing is all about trust. Using the right strategy and creating high-quality content would help you build trust. There are various forms of online content. It includes articles, blog posts, images, videos, infographics, and more. What type of content you should create is based on your target audience, business type, business niche, marketing budget, etc.
Monina Wagner from Content Marketing Institute says, “New digital habits have formed because of the pandemic. There’s a renewed need for real-time connections.”
The changes in people’s digital habits also mean marketers and business owners should focus on new content marketing strategies. Still, following the old trends might not provide good results. In this post, we have talked about the latest content marketing trends for 2021.
Some Latest Content Marketing Trends
Like many other marketing methods, content marketing also changes over time. As a marketer, you need to be aware of modern content marketing trends. Here are the biggest content marketing trends you should know about:
1. Personalized content
One of the biggest content marketing trends you will see in 2021 and upcoming years is the personalization of content. Following this content marketing trend would help you engage with your audience in a better way. The mistake many marketers make is they create generic content. If you want to stand apart from your competitors, you need to create & publish personalized content that your audience can relate to.
Personalization in content is becoming important these days because users’ expectations have been increased. According to a report by Forrester, 92% of marketers have seen an increase in personalized marketing. Publishing content that your audience relates to will help you boost the conversion rate.
2. Go niche with content
Another thing marketers are implementing is they are going niche with their content. Publishing content on broad topics will have a higher search volume, but it will have increased competition and less user intent. Creating content on the general topic also means companies in that industry are publishing similar content. That’s the reason why many brands are going niche with their content. When you go niche with your content, it may drive you less traffic, but it will provide you better results.
3. Going live
When it comes to content marketing, video content plays an important role. Another content marketing trend is going live with videos and webinars. Masoom predicts, “My guess is video marketing, including the boom in the live video, will continue to grow in 2021.” Depending on your audience base, you need to select the right digital channel for going live.
You can go live on Facebook, Instagram, YouTube, or any other digital channel. Depending on your business niche, you can conduct live webinars on a platform like Zoom. Conducting webinars is excellent when you are in the education niche.
4. Repurposing content across channels
Content repurposing is another biggest trend in content marketing. For content marketing, there are various digital channels. Some popular ones are Facebook, Instagram, YouTube, Twitter, and LinkedIn. Apart from these platforms, you are also required to publish content on your website. Creating content for each digital channel separately can be a time-consuming task. This is when the importance of content repurposing comes in. You have your audience on different platforms.
In this case, what you need to do is reuse content of one platform on other online platforms. Here’s what Brooklin says, “I’m most excited to see how content teams repurpose content instead of starting from scratch.” With this strategy, you do not have to create new content pieces for each digital channel.
5. Voice search will evolve
With time, voice searches are gaining popularity. According to the data by Oberlo, one-third of the United States population use voice search features. Another report has shown that 71% of consumers prefer to conduct queries by voice instead of typing. Voice search will create a significant impact on content marketing because how we speak isn’t always in alignment with how we write.
To get the best out of your content, you need to make sure your content is optimized for voice search. As we have seen, consumers prefer voice search more than search by typing; not optimizing your content for a voice search won’t help you get higher rankings on the search engine.
6. Focusing on content quality
The average number of words in blog posts is going up, while users’ attention span is going down. To get the best out of your content marketing strategy, you need to focus on increasing content quality and not quantity. This will always stay important in content marketing because high-quality content will satisfy your audience.
Search engines do give preference to long-form content, but essential things to think about is whether your content will stay on the first page of the search engine, and will your audience like your content? To increase the effectiveness of your content, you can leverage visually appealing content formats like images and infographics.
7. Diversified content
You don’t want to bore your users with the same content type. Diversification in the content will not bore your audience, and it will also help you bring new audiences. You need to explain your blog post or article using various content formats. To make it easy for your visitors, you can make use of photos, videos, infographics, podcasts, and/or other content types. This will keep your audience engaged.
Here we have seen some of the biggest content marketing trends you need to follow in 2021. Over time, users’ approach to content has been changed. As a marketer, it is crucial for you to prepare a content marketing strategy based on your audience’s behavior.