Video Content 101

Are you confused about which content format you should focus on to get the best marketing results? When it comes to online marketing, there are various methods available.

It all comes down to what business niche you are into, your marketing budget, and your strategy. Depending on your marketing budget, you may not afford to create video content. Well, there are various types of online content. It includes articles, blog posts, videos, podcasts, photos, infographics, etc. Depending on your marketing strategy, you can consider creating more than one type of content for your business.

In this article, we will talk about video content. After going through this post, you will know the importance of video content in your business promotion. Among different content formats like articles, blog posts, images, etc., video content is more effective.

According to Goldie Chan from LinkedIn, video is the future of online marketing, which is so true. The research says that over 1 million minutes of video content is shared per second. Here are some video marketing statistics you should know:

• 85% of the US internet audience watches videos online.

• More than 500 million hours of videos are watched on YouTube each day.

• More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years.

• 72 Hours of video are uploaded to YouTube every 60 seconds.

• Over 500 million people are watching videos on Facebook every day.

Why Is Video Content Important?

There are different ways video content is used. For example, you might want to use it for building a personal brand, marketing your business, or any other. No matter what your goal is, leveraging videos can provide you enhanced results. Here are the points explaining the importance of video content:

1. Boost conversions and sales

If you are a business owner, one of the most important things for you must be to increase conversions and sales. Using another content format may not create as much impact on the conversion rate as video content can do. Do you know that adding a product video on the landing page can increase conversions by 80%? 

Without any video on your landing page, you would have difficulty grabbing your audience’s attention and converting your website visitors into actual customers. In a nutshell, you are required to make a small investment in getting a product video created. This small investment can increase your sales nicely. Another study shows that 74% of users who watched an explainer video about a product subsequently bought it.

2. Build the trust factor

Another significant advantage of video content is that it can help you build trust. In a business, the conversion rate is highly based on your audience’s trust in your business. To play it smartly, stop focusing on doing aggressive marketing. Instead of doing aggressive promotions, consider spending money on content creation that can help you build trust.

Whether you want to build a personal brand or get more sales for your business, trust will be important in both cases. Video marketing is part of content marketing. The whole concept of content marketing is based on trust. The marketer focuses on creating and publishing informative and useful content that helps the audience. This helps build a long-term relationship with the audience and build trust.

3. Videos are highly shareable

If you are trying to build the audience organically, you might have a limited audience. In this situation, creating high-quality & shareable video content can help you grow your audience base. As compared to other forms of content like PDFs, articles, blog posts, audio-based files, slide decks, etc., videos are more shareable.

Do you know that videos get 1200% more shares than text and images combined? From this data, it is clear that video content won’t just help you engage with your viewers the better way; it will also make your viewers share your content with their friends & relatives. Getting more shares is a great strategy to get more reach without spending a single penny. Keep in mind that, to get more shares, it is essential to focus on creating useful and relevant content.

4. More engaging

Another reason you should consider video content over other content formats is videos are more engaging. Videos are visually appealing and engaging than any other content format. And that’s the reason why video is the most popular content form out there. It will let you compile more information in one content piece. Other content formats like articles and photos are not as engaging as videos. The audience may get bored by reading even short articles. Talking about video content, longer videos can also be engaging for your audience. There’s a saying one-minute video is worth 1.8 million words.

5. Search engines love video content

No matter whether it’s giant web search engines like Google, Bing, and Yahoo or video search engines like Youtube and Vimeo, all search engines love video content. This includes social media websites, as well. Social media sites like Facebook and Instagram give more preference to video content than other content types. If you want your business to stand apart from the rest of the competitors, start leveraging this content format.

Uploading video-based content on giant search engines and platforms like Google, Facebook, Instagram, etc., would give you priority to your content. This will help you get increased reach and more followers/subscribers.

Creating & Publishing Video

Here are the things you need to consider before creating the video content:

1. Video title

Your video content might be amazing, but if your title is not appealing, the video will generate less views. You need to make sure that your video title isn’t just appealing; it has your target keywords as well. Without adding keywords in the title, you won’t be able to rank your video for your desired search terms.

2. Video length

There is no thumb rule for this factor because the ideal length of the video would differ depending on your niche and the information you want to cover. This also varies based on the digital channel you want to use. You can find the ideal video length by testing. No matter how longer or shorter videos you create, make sure you keep them engaging.

3. Script

When it comes to making videos, scripts play a critical role. Scriptwriting task would require you to go through proper research. Having a clear idea about the result would make the script writing task easier. In the script, you need to cover all the crucial elements you want to cover in your video.

4. Posting time

This factor can create an impact on the reach of your content. Publishing the video content at the wrong time will generate less number of views. Depending on the digital channel you use, the ideal posting time will differ. The reason being is each platform has a different type of audience.

5. Optimization

Once the video is created, and it is all set for your audience to consume, the last thing you need to do is focus on optimization. Without optimization, search engines will have difficulty understanding your content. This would result in declined reach and less number of video views.

6. Track analytics

This step would give you an idea about what type of videos you should create in the future. By tracking the performance of your videos, you will be more clear about what video length works for you, what type of videos work for you, etc.

Final Thoughts

Video marketing is a crucial part of digital marketing. It doesn’t matter whether you want to build a personal brand or promote your products/service; video content is a great way to achieve your marketing goals. Here we have discussed the importance of video content and things to focus on when creating & publishing a video.